Diffion.com

Monthly Archive for March, 2010

Review of Jet Airways Social Media strategy

Published on March 28, 2010 in Reviews. View Comments Tags: , , , .
Industry: Airlines Presence: Global (Primarily in India) Segment: Full Service Carrier Presence of Jet Airways in Social Media: Social Media Network Presence Fans URL Facebook Yes 5567 www.facebook.com/JetAirways Twitter Yes 1431 www.twitter.com/JetAirways Why social media is useful in aviation industry? Indian aviation industry is in turbulent times with the increase in the fuel price and cut throat competition. Lately, the advertisement campaigns aired on television has decreased substantially if ...Moreread more

Social Media Marketing in a nutshell

Published on March 28, 2010 in Social Media. View Comments Tags: , , .
What is Social Media? Social Media is a type of media in which information is disseminated through social interactions. It uses web technologies and the power of social networks to transform static broadcasts into dynamic broadcasts. It gives the opportunity to lifelong content consumers to become content creator. The creation and exchange of user generated content ...Moreread more